In Octobe 2025 the brand was changed to Adviros.
- Jan 2024 - Present
- Hybrid
- Full time
Industry: HR
ManpowerGroup is an American company providing services to organizations in the field of personnel management. It was founded in 1948 under the name of Manpower. It has more than 4,000 offices in 82 countries, employing over 30,000 professionals.
Head of Marketing and PR
Strategic Leadership & Market Expansion:
Spearheaded a comprehensive organic growth strategy that resulted in a 300% increase in website traffic within 6 months, capturing new market segments and significantly expanding the company’s digital footprint. Achieved top search engine rankings by optimizing SEO and content marketing, successfully moving a key website from page 10 to page 1 to drive qualified leads and support market expansion goals.
Performance Marketing & Lead Generation:
Developed and executed multi-channel promotional campaigns that increased marketing-qualified leads (MQLs) by 25% in 6 months. Grew social media followers by 10% as part of a structured content plan, directly contributing to the lead generation pipeline and enhancing overall campaign ROI.
Marketing Strategy & Budget Management:
Led the marketing department, ensuring seamless teamwork and developing comprehensive strategies aligned with company goals. Managed the marketing budget, optimizing resource allocation to maximize ROI and improve campaign efficiency.
Communications & PR:
Built strong relationships with clients, partners, and media to enhance brand credibility. Managed PR strategies, press releases, and crisis communications to maintain a positive brand image.
Team Leadership & Development:
Led and mentored a high-performing marketing team of 3, fostering a collaborative and results-driven work environment. Established clear KPIs and performance metrics to empower team members, track effectiveness, and facilitate professional development, which directly contributed to optimized strategies and enhanced market competitiveness.
Key Results:
Increased inbound lead flow by 52% YoY through the development and execution of targeted, multi-channel marketing campaigns.
- Secured 4 major enterprise clients, two of which became key accounts, directly impacting top-line revenue.
- Engineered a complete turnaround of the company’s online reputation, elevating it from -13.59% to +48.47%.
- Jan 2024 - Present
- Remote
- Full time
Industry: HR
LavoroSolutions is a leading HR, staffing, and outsourcing company in Uzbekistan and Kazakhstan. With over 30 years of experience, LavoroSolutions specializes in delivering tailored outsourcing and staffing solutions, as well as talent acquisition, development, and retention. LavoroSolutions has partnered with 1,000+ clients across diverse industries, providing critical support for their unique HR needs.
Head of Marketing and PR
Strategic Leadership & Market Launch:
Spearheaded the complete market entry and launch of the LavoroSolutions brand in Uzbekistan, establishing it as a visible and recognized player.
Digital Transformation & Organic Growth:
Engineered a rapid organic growth strategy for digital channels, increasing brand visibility and website traffic to industry-leading levels without reliance on paid advertising. Achieved top search engine rankings for core service keywords through strategic SEO and content marketing, establishing a strong digital footprint.
Demand Generation & Lead Pipeline:
Built a highly effective lead generation engine from scratch, implementing multi-channel campaigns (content, SEO, social media, partnerships) that ensured a consistent and qualified flow of potential clients. Developed and nurtured a loyal social media community, significantly increasing follower engagement and brand advocacy through a structured content plan focused on value and relevance.
Marketing Strategy & Operational Excellence:
Built the entire marketing infrastructure, processes, and KPIs from zero to measure effectiveness and optimize ROI continuously. Managed the marketing budget with a focus on efficiency and maximum impact, ensuring optimal resource allocation in a launch-phase environment.
Key Results:
Successfully launched the brand into the Uzbek market, achieving significant brand awareness and top-of-mind status in the target professional segment.
- Built a sustainable lead generation pipeline from zero, providing sales with a consistent stream of qualified opportunities.
- Established a dominant digital presence, growing website authority and social media engagement to competitive levels.
- Cultivated a sterling brand reputation, positioning LavoroSolutions as a trustworthy and authoritative industry partner.
- Sep 2014 - May 2023
- On-site
- Full time
Industry: IT, Tech
KYOCERA Document Solutions is a global Japanese multinational that provides total document solutions, including reliable MFPs and printers, business applications, and consultative services to help organizations manage and optimize their document workflows.
Head of Marketing and PR
Strategic Marketing Leadership:
Developed and executed comprehensive marketing strategies, resulting in a 20% increase in sales over the last two years. Led the company’s digital transformation in marketing, enhancing online visibility and customer engagement. Spearheaded multi-channel marketing campaigns (ATL, BTL, TTL), ensuring brand consistency and market penetration.
Digital & E-Commerce Growth:
Boosted online sales by 13% in a year through targeted digital marketing initiatives. Managed the development of e-commerce platforms and websites, expanding digital revenue streams. Leveraged SEO, SEM, and performance marketing, optimizing campaigns for maximum ROI.
Budget & Performance Management:
Successfully managed multi-million marketing budgets, ensuring optimal resource allocation and cost efficiency. Provided data-driven insights and reporting to KYOCERA’s headquarters in Japan and Europe, aligning marketing efforts with corporate objectives. Conducted market research and competitive analysis, refining pricing and positioning strategies.
Brand Awareness & Public Relations: Established KYOCERA as a thought leader in the industry through media planning, PR campaigns, and strategic partnerships. Managed corporate communications and crisis management, strengthening brand reputation. Organized high-profile industry events, road shows, and networking initiatives to boost brand presence.
Team Leadership & Cross-Functional Collaboration:
Led and mentored a high-performing marketing team of up to 7 professionals, fostering a culture of innovation and excellence. Worked closely with sales, product development, and international teams, ensuring seamless execution of global marketing initiatives.
Key Results:
Drove 20% total revenue growth over 2 years through comprehensive strategy development and execution.
- Accelerated online sales by 13% YoY by leading digital transformation and e-commerce development.
- Boosted brand awareness and secured dominant market positioning via strategic PR and media campaigns.
- Oct 2007 - Sep 2014
- On-site
- Full time
Industry: Gaming
Russobit-M was a major Russian video game publisher and distributor in the post-Soviet states, operating from 1999 until its closure on April 15, 2013. Founded as a subsidiary of the “Rusobit” concern, it was a key player in the Russian and CIS PC game markets, known for publishing both foreign and local titles.
Marketing Manager
E-commerce & Digital Strategy:
Developed and launched an online store for computer games and software, achieving break-even within 5 months. Drove online store sales to 8% of the company’s total revenue by the second year.
Boosted overall company sales by 20% through a mix of digital marketing, promotions, and targeted advertising.
Customer Growth & Market Expansion:
Led aggressive customer acquisition strategies, achieving:
+55% growth in the customer base in 2008 compared to 2007.
+49% growth in 2010 vs. 2009.
+15% growth in 2011 vs. 2010, with new customers making up 60% of the total base.
Expanded the product portfolio to include third-party brands, increasing market competitiveness.
Marketing & Brand Promotion:
Designed and implemented integrated marketing campaigns (SMM, ATL, BTL) to improve brand awareness and drive engagement. Negotiated and established partnerships with media outlets and industry leaders, enhancing brand visibility.
Organized sponsored events, gaming competitions, and promotional activities to engage the target audience.
Project & Team Management:
Led multiple cross-functional projects, ensuring smooth execution and achievement of business goals. Managed the creation of advertising materials, marketing content, and creative slogans to drive campaign success. Conducted consumer research and customer satisfaction analysis, shaping data-driven marketing decisions.
- Jun 2006 - Sep 2006
- On-site
- Full time
Industry: Consulting
Accenture is a global professional services firm specializing in strategy, consulting, digital, technology, and operations services for businesses, governments, and organizations worldwide.
Business Secretary
Сompleted an internship at the Accenture office in London while studying at the University.
Managed calls and correspondence, ensuring smooth office operations.
Assisted with documentation and administrative tasks, supporting business efficiency.
Gained corporate experience in a fast-paced international environment.
- Mar 2005 - Mar 2006
- On-site
- Part-time
Industry: Banking
Credit Bank of Moscow (MKB) is a universal, private Russian bank founded in 1992, offering a full range of services to corporate and retail clients and included in the Bank of Russia’s list of systemically important credit institutions.
Marketing Specialist
Assisted in implementing client databases and digitizing bank archives, optimizing data management.
Coordinated corporate outdoor events, strengthening internal engagement.
Supported marketing initiatives, contributing to brand positioning and client outreach.
