Want To Know More About Me?

For over 20 years, I’ve specialized in transforming market challenges into tangible business outcomes. My expertise lies in architecting data-driven marketing strategies that build dominant brands, generate high-quality demand, and ensure a clear competitive advantage in international markets.

English — C1, Advanced
Russian — Native

About Me

Hi, I'm Maria — a Strategic Marketing & PR Leader Driving Global Growth

I believe that true marketing is the bridge between a company’s vision and its audience’s needs. It’s about creating meaningful connections, backed by data and creativity, that lead to sustainable revenue growth and market leadership.

Data-Backed Creativity

I combine analytical rigor with creative storytelling to execute campaigns that deliver measurable ROI.

Strategic Integration

I don't just run campaigns; I build integrated marketing systems that align with your business goals for long-term impact.

Results-Driven Leadership

I am passionate about building and mentoring high-performing teams to achieve excellence and exceed targets.

Member of the Marketing Guild

I am a proud member of the Marketing Guild, one of the largest international association of marketing professionals. This membership connects me to a global network of industry leaders and underscores my commitment to the highest standards of marketing excellence and ethical practice.

FAQ

Beyond the Resume

Your imagery at this site is striking. Is it part of a creative concept?

It is indeed a deliberate creative choice. This website serves as a living portfolio, and I use AI-generated imagery — trained on my own photos — to demonstrate a modern approach to personal branding and content creation. It reflects my passion for leveraging cutting-edge technology to solve marketing challenges, in this case, the need for versatile visual content. I believe in practicing what I preach about innovation. Let’s have a video meeting to bring our digital connection to life!

What drives you in marketing after almost 20 years?

I am fueled by the transformative power of strategy. For me, marketing is like solving a complex puzzle—connecting data, creativity, and human insight to build brands that not only dominate markets but also create genuine connections. Seeing a strategy I architected deliver high revenue growth or turn a brand’s reputation around is what keeps me passionate.

What’s your leadership philosophy?

I believe in building high-performing, empowered teams. My role is to provide a clear vision, strategic direction, and the right tools, and then to trust my team to execute. I focus on fostering a collaborative environment where innovation is encouraged, and every achievement, big or small, is celebrated. It’s about creating a culture where people can do their best work.

How do you stay ahead of the curve in digital marketing?

The digital landscape is a constant evolution. I dedicate time each week to studying emerging trends, algorithm updates, and new tools. However, I believe the true edge comes from balancing data with human intuition. I experiment with new channels, A/B test relentlessly, and always prioritize metrics that tie back to tangible business outcomes like ROI and customer lifetime value.

What are your hobbies, and do they influence your professional work?

I have a passion for travel and exploring different cultures, which fuels my understanding of global markets.

Also my mind is always in “builder” mode. Outside of work, I’m mastering WordPress on a professional level, which gives me a deep, hands-on understanding of the web’s primary platform.
I am exploring IT, 3D modeling, and 3D printing – these hobbies train my spatial thinking and understanding of complex systems.
And developing new marketing tools for process automation as a side project. This isn’t just a hobby; it’s a sandbox for innovating and finding more efficient ways to solve marketing challenges.

This technical tinkering directly fuels my professional work, allowing me to better collaborate with IT teams, vet marketing tech stacks, and constantly seek ways to optimize and automate for greater efficiency.

What’s the best professional advice you’ve ever received?

“Focus on impact, not just activity.” It’s easy to get busy, but true success comes from prioritizing initiatives that drive measurable results. This principle guides how I manage budgets, lead my teams, and evaluate every campaign—always asking, “Is this moving the needle for the business?”

Why the quote, “Marketing is the smile of a company”?

Because a brand’s marketing is its most visible expression of personality, values, and promise. It’s the first thing people see and engage with. My goal is to make that “smile” genuine, confident, and inviting—building trust and making a brand not just seen, but loved.

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